Effective Personal Business Introductions – And a Digital Parallel
A scenario: You are in a business network setting full of people with various companies. One of them walks up to you and says something like this: Hi. My name is Chandler Turner. I work for an office...
View ArticleGovernment Contracting and Website Content – Winning and Losing in a Few Seconds
I learned some very valuable information this morning. There are a lot of people walking the streets today who are not aware of the gravity of this information, and they should be. It is costing them...
View ArticleContent vs Design – is it a chicken or egg argument?
Many companies struggle with the question of who should start the process of designing a Website as an aid to sales and marketing. However, it should be no struggle at all and there is a definitive and...
View ArticleWebsite Content and Human Cognition
Unless crafted properly, readers are predisposed to ignore the information on your Website. In my previous article I suggested that Website content must be systematically engineered before visual...
View ArticleConverting Web Visitors into Clients: It is about context
More and more respected marketing research companies are publishing findings that prove several things: Search Engine Optimization (SEO) can successfully drive larger numbers of people to your Website...
View ArticleUser Experience Totally Lacking from Major Corporate Website
Well, count me stunned. Dumbfounded. Shocked. Well, maybe not shocked. A respected colleague and I met two weeks ago. He asked me details about my work. I told him that one of the best ways to...
View ArticleWebsite Content and Message Context: The Hawthorne Effect and Increasing...
If we want to grow our businesses successfully, picking up new clients all along the way, we had better understand, recognize, and act upon those things that most positively or negatively influence our...
View ArticleThe Pace of Life Meets 7 Rules of Cognitive Positioning
Today we live at a very frenetic pace. With increasing demands on us we have less and less time to devote to our personal lives or business tasks. As we experience this pressure we become unwilling to...
View ArticleIncreasing Marketing Email Effectiveness – The Subject Line is King
It was a bit of a shock to hear from so many people asking about email architecture and how to increase their effectiveness. Apparently a lot of people want to know some of the keys to making this...
View ArticleYour company name should be a clue to what you do
If I had gotten this advice long ago, I would have changed the name of my company slightly. It is too far along at this point, but I want to offer some learned advice from some great trusted sources,...
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